Tasked with creating a brand identity that was reflective of Sunny's qualities, but also to combat the notion of inexperience. Starting in real estate at a young age came with the added difficulty of potential clients thinking he might not know what he is doing. With 10 years in the game though, Sunny was far from inexperienced.
To mitigate this perception of inexperience, a more refined and sophisticated direction was taken for Sunny's brand identity. Using classical typefaces and a black and white colour palette would give Sunny's identity what it was missing before—elegance. This would also mark a new, prosperous chapter for Sunny's business.
Jordan has been THE protagonist over the past 8 years and helped us uncover significant revenue opportunities.
With sophistication and polish, Sunny's rebrand curtails any doubts of experience and emboldens the exact opposite: a trusted, experienced realtor, who goes the extra mile for his clients—like the classy guy he is.