Rise Design Co.

In a hot Vancouver housing market, there are many realtors out there looking to stand out, get their foot in the door or take the next step. The challenge was to develop and launch a business built around branding services to help local realtors.

After researching competitors and defining the target audience, a rebellious archetype began to emerge as the front-runner. Innovative, audacious, wild, free, bold and visceral. These thematic attributes would help shape the brand message and artistic direction.