The challenge was to repurpose, rebrand, and reposition (basically just reinvent) the apparel company into a fashion-focused ecommerce store.
With an insatiable audience and an overcrowded market, one area that many ecommerce stores lacked was journalism. Stores that had journalism, (whether it was insider articles or exclusive interviews) stood out in a big way. They had more monthly visits, higher search rankings, and more engagement on social media. This would be the backbone of which the brand and marketing strategies would be centered around.
Jordan has been THE protagonist over the past 8 years and helped us uncover significant revenue opportunities.
Nxthing Else melds the fashion and ecommerce worlds together with ravishingly unfiltered journalism. Bringing it's audience behind-the-scenes for an experience you have to see to believe.